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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. And your product or service may be exactly what they need to solve it. co-exhibiting at trade shows and conferences.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.

Marketo 100
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30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Hubspot

I don't know what happened exactly. While technology and metrics are extremely valuable sales tools, relationship skills are still what builds businesses. And up until now, what have salespeople done in response? What will happen? But I do have a theory. But, I don’t blame our SDRs or our salespeople. Shame on us.

Template 101
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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. We all know that personalization is key in marketing. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts.

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. We all know that personalization is key in marketing. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts.

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. We all know that personalization is key in marketing. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts.

article thumbnail

Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. We all know that personalization is key in marketing. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts.