Remove integrations
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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. The call to better integrate martech is being heard. For years, marketing has been consistently asking for better integration among the apps it uses. Not all integrations are created equal.

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The “Why?” Behind the Demandbase ABM Ecosystem

DemandBase

Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. Because by enabling seamless integrations between solutions in the ABM marketer’s stack, the Ecosystem helps ABM users get to value quickly. Let’s discuss your integration idea.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

However, with careful planning and an integrated execution, you can ensure that the right channels are being used to promote the right product to the right audience. Integrate your activity. He brings over two decades of digital marketing experience with clients in just about every vertical.

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Bridging the gap: How marketing and sales can break down the technological walls between their departments

ClickZ

Many businesses are likely to already be using Customer Relationship Management (CRM) platforms and marketing automation to accelerate outbound and inbound efforts, but few are likely to be using Sales Engagement Platforms (SEPs). SEPs are not meant to replace CRMs and Marketing Automation software.

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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

When a brand has a seamless feedback loop in their online customer flows (meaning they’re removing as many barriers-to-purchase as possible), it helps retain customers better in the long run. It also removes barriers like clicking on a product, uploading a photo, and then checking out how a customized mug would look like. .

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

Insurance technology is the driving force for innovation in an industry with a reputation for loving paperwork – a barrier to reaching customers who are digital natives and impatient with anything that isn’t instantaneous. Salesforce offers a suite of solutions for every vertical of the insurance industry. Why is insurtech important?

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Is Video An Opportunity For Marketers?

Marketing Insider Group

Integration with the other marketing tools they are using? . Lucky for those investing in video, connecting your video content with Marketing Automation and CRM tools is a relatively new capability that increases the messages ability to connect with and influence a brand’s bottom line. The perceived big budgets? The lack of metrics?