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How to Eliminate Waste in Your B2B Lead Generation Efforts

NetLine

Assuming you know your audience (and you have the budget), paid traffic acquisition can be one of the most cost-efficient and generally effective marketing tactics at your disposal. The three lead gen methods we reviewed are often measured by two common calculations: CPM (Cost Per Thousand Impressions). CPC (Cost Per Click). The Major Problem with CPM Lead Generation. The Benefit of the CPL Model. Why NetLine Uses the CPL Model.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Banner : The most common form of digital advertising. A Carmax banner ad. For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. Cost per Acquisition : The cost of acquiring one customer. Cost per Click (CPC) : How much an advertiser pays, on average, for each ad click.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Ad Banner : The most common form of digital advertising. A CarMax banner ad. For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. One image from an animated CarMax ad, with the same message and offer as the banner. Another image from an animated CarMax ad, with the same message and offer as the banner.