How to Eliminate Waste in Your B2B Lead Generation Efforts
DECEMBER 6, 2019
Assuming you know your audience (and you have the budget), paid traffic acquisition can be one of the most cost-efficient and generally effective marketing tactics at your disposal. The three lead gen methods we reviewed are often measured by two common calculations: CPM (Cost Per Thousand Impressions). CPC (Cost Per Click). The Major Problem with CPM Lead Generation. The Benefit of the CPL Model. Why NetLine Uses the CPL Model.