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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Evaluate your resources.

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How To Build a Better Marketing Budget

Hinge Marketing

Every year professional services firms everywhere struggle to come up with a better marketing budget. Why Most Professional Services Marketing Budgets Fail. To make matters worse, most marketing budgets typically target way, way, way too many target audiences with underfunded efforts. Banner ads?

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

. • 60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”). Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads?

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Predictions for B2B digital marketing in 2013

Biznology

It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. B2B marketers were early to the content marketing game. I stand corrected. More and better content. How do I know this?

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5 cost-effective internet marketing methods that could keep your company afloat

Integrated B2B

With an active and diverse forum presence you can capitalise on the high traffic levels and authoritative search ranking capabilities of previously established sites to gain ongoing exposure without paying for any of the usual costs associated with maintaining or marketing a website. Pay-Per-Click and Banner Ads. Conclusion.

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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

As businesses struggle to achieve growth in a challenging business environment, we’re seeing more interest and budget shifting to content marketing as the best choice for marketing budgets. Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. Image source: [link].