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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. And often, with SMBs, the product offering aligns with employee values and belief systems. But let’s face it.

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How to start and grow a social media marketing agency

Sprout Social

Create a business plan. As they say, a dream without a plan is just a wish. You need to create a business plan to lead your decision-making as an agency owner. Those that haven’t already created new services plan to do so within the next 12-24 months. You can also change per client. Write relevant job descriptions.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

They need solutions but have limited bandwidth and attention. 96% of B2B companies plan to use video in their content marketing over the next year. 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: But how can B2B marketers most effectively achieve those results? And measure them? KoMarketing ).

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What's an Implementation Partner & How Do You Work With One?

Hubspot

Implementation partners have the bandwidth parent companies may not have when offering personalized solutions. For instance, if you offer a CMS, you can set the expectation that agencies who have at least 500 customers can apply to help SMB customers. In other words, a "do-it-for-me" approach is more feasible with partners.

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5 Companies that are Rocking Revenue with SDRs

Televerde

You may have had success with the execution of a previous sales/marketing plan, but jumping into an account-based marketing (ABM) approach without the right talent could lead to a total flop. The initial six-month pilot quickly transformed to 37 full-time SDRs supporting Enterprise (ENT) and Small-Medium Business (SMB) markets.

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4 ways social media can revitalize small business competition

Sprout Social

According to the Sprout Social Indexâ„¢, 45% of SMB marketers say data from social is viewed as strictly a marketing team resource in their organization. But social data is a powerful tool that can strengthen each area of your business and help resource-strapped SMBs flourish. (@_mymarina_) February 1, 2021.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Now, back to that plan.