How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan.

4 ways social media can revitalize small business competition

Sprout Social

According to the Sprout Social Index™, 45% of SMB marketers say data from social is viewed as strictly a marketing team resource in their organization. SMB marketers identified budget, market research and audience research as the top three resources they need to achieve their goals.

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5 Companies that are Rocking Revenue with SDRs

Televerde

You may have had success with the execution of a previous sales/marketing plan, but jumping into an account-based marketing (ABM) approach without the right talent could lead to a total flop. The initial six-month pilot quickly transformed to 37 full-time SDRs supporting Enterprise (ENT) and Small-Medium Business (SMB) markets. InsideView needed a strategy to increase bandwidth while safeguarding revenue goal plans.

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What's an Implementation Partner & How Do You Work With One?

Hubspot

Implementation partners have the bandwidth parent companies may not have when offering personalized solutions. For instance, if you offer a CMS, you can set the expectation that agencies who have at least 500 customers can apply to help SMB customers.

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

They need solutions but have limited bandwidth and attention. Marketers say the most important objectives for their digital marketing plan to achieve are to increase lead generation and increase sales revenue (both at 18%), followed closely by improve brand awareness at 17%, then increase website traffic and improve the user experience (both at 14%). 96% of B2B companies plan to use video in their content marketing over the next year.

Stats 158

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight.

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight.

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight.

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). There are at least 22 different stakeholders on average for enterprise deals, and even from the small and medium business (SMB) and midmarket deals, the average is seven or eight.

Design That Shines: How To Choose The Right Design For Your Content

Vidyard

The persona and buying stage of your content’s intended audience should have a big impact on the direction of your design, as should the way you plan to use your content. For example, let’s say you’re creating content for an SMB audience, which you intend to use as an offer in a large email send to potential customers. The advantage of an outside designer is that they lend extra bandwidth to your internal team when they are swamped.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Users of technology are facing significant operating costs to run enterprise applications with escalating demands for storage, network bandwidth and compute power, just as security risks, regulatory compliance and legal requirements are mandating new levels of oversight and transparency. New TCO Calculator: EMC SMB Virtual Solutions Advi. Drive Budget Planning with the “IT Hierarchy of Ne.

How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Start planning out your business' social media posts using this easy-to-use social calendar template. They bring together local marketing professionals looking for actionable tips for activating their video marketing plans with minimal budgets. SMB Video Marketing Guide (Vidyard).

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

How are marketers planning to allocate budgets this year? Despite the fact that more than half of marketers responding to an ExactTarget survey planned to to either reduce their overall marketing budget for 2010 or keep it flat, 54% planned to increase spending on email marketing and 66% planned to increase expenditures for social media “even though about 80% of those acknowledged the difficulty in tracking ROI in the medium.&#. In 2009, only one-third of SMB.

How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Get the Social Media Calendar Template Start planning out your business' social media posts using this easy-to-use social calendar template. They bring together local marketing professionals looking for actionable tips for activating their video marketing plans with minimal budgets.