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How to foster effective collaboration between marketing and IT

Martech

Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. Solving the IT/marketing divide is increasingly crucial as technology becomes central to almost every aspect of business. Part 1: Different cultures Marketing : “I don’t know. IT : “I need a requirements document.”

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How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment. Beginnings are hard.

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3 steps to find the best email automation tool for you [+ Free Evaluation Template]

Litmus

What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. Larger teams typically use more bandwidth and features, and more than one or two people need access to the tool. higher open rate than regular emails.

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10 Content Marketing Hacks to Blog More & Support Your Team's Bandwidth

SmartBug Media

Marketers being asked to do more—more leads, more traffic, more content— without more resources is nothing new. But especially in a climate in which marketing budgets are increasingly being slashed , the pressure to “hack” our way to improved performance is strong. Create templates for common deliverables. and so on.

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The Ultimate Guide to RPFs

Hubspot

RFPs can also give you a sneak peek into different strategies you may not have considered since each vendor will include their own unique action plan along with their bid. In these proposals, vendors generally include the following items: An action plan of how they’re going to solve the issue. Target Deliverable Schedule.

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Want to Master Your Next Creative Brief? 10 Key Sections to Cover

ClearVoice

Given shrinking bandwidth, tighter deadlines and the need to parse through research, analytics and strategy documents, the creative brief is often the first thing to suffer. Doing this may seem like a no-brainer, but you’d be surprised how many marketers put ambiguous filler here that creates more questions than answers.

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5 Tips for Surviving B2B Marketing Management Disasters

Adobe Experience Cloud Blog

Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. However, marketing doesn’t live in isolation. However, marketing doesn’t live in isolation. Prepare for a Flood of Work.

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