Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Read on for details about shared SMB marketer pain points.

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

Webbiquity

APRIL 10, 2018

They need solutions but have limited bandwidth and attention. Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). 96% of B2B companies plan to use video in their content marketing over the next year.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

AUGUST 19, 2020

Implementation partners have the bandwidth parent companies may not have when offering personalized solutions. This way, you wouldn't miss out on a customer with a more restrictive budget and can be assured they're getting a proper onboarding experience. In other words, a "do-it-for-me" approach is more feasible with partners.

Advertising Agencies 93

Advertising Agencies Work Management CMS Development Budget Programs 93

Sprout Social

SEPTEMBER 13, 2021

According to the Sprout Social Index™, 45% of SMB marketers say data from social is viewed as strictly a marketing team resource in their organization. But social data is a powerful tool that can strengthen each area of your business and help resource-strapped SMBs flourish. Ride the social commerce wave.

Small Business Marketing 136

Small Business Marketing Social Media SMB Media 136

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications. Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Now, back to that plan.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Vidyard

SEPTEMBER 14, 2015

The persona and buying stage of your content’s intended audience should have a big impact on the direction of your design, as should the way you plan to use your content. For example, let’s say you’re creating content for an SMB audience, which you intend to use as an offer in a large email send to potential customers.

Design 96

Design SMB Content Bandwidth 96