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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Before You Spend: Campaign Planning.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. How can marketers efficiently meet both buyer expectations and their own corporate objectives? Just 4% of B2B marketers say they have well integrated influencer marketing programs.

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8 Marketing Challenges for Small Businesses

Sharpspring

It’s a horrible catch-22, to get sales you need to market, but to market you need to have less sales to give more bandwidth. Lack of Marketing Budget. Budget constraints are a problem in all areas for a small business. But the biggest mistake owners make is not earmarking some budget strictly for marketing.

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It’s Never Too Early to Be a Marketing Genius

Adobe Experience Cloud Blog

Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market. I encourage startups to invest in marketing automation before they get big. Here are a few reasons why: 1.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Below are some examples.

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Digital Marketing Budget Allocation: How to Ensure ROI in 2021

Digilant

One of the most common mistakes that many marketers fall into is making digital marketing budget decisions based purely on their team’s opinion rather than analyzing past performance data to make better decisions moving forward. Why Pair Marketing Analytics With Your Digital Marketing Budget Planning.