Industrial Marketing Today
MAY 11, 2010
The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.
Engagio
JANUARY 14, 2021
Success in Sales can only be achieved by first understanding the challenges we face in our industry. So what’s the new reality of Sales? 2020 was a particularly difficult year for our teams to push their accounts through a Sales cycle and hit the revenue goals they had in front of them. And we’re in good company.
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Content4Demand
AUGUST 11, 2021
With so much B2B marketing energy focused on metrics, metrics, metrics, it’s no wonder that plenty of marketing pros are throwing lots of energy into obsessing over the data. Pump Up the Pipeline When qualified opportunities offer a better-than-20% chance of converting to customers, you’re feeding your marketing-sourced pipeline.
Zoominfo
OCTOBER 21, 2021
The best sales funnel is one that works for your business and your sales team — all the sales funnel diagrams in the world and definitions of the KPIs that make a funnel work won’t matter if they’re not customized to fit your sales goals. Free Trial A Sales Funnel Has Four Stages: 1. Awareness Stage 2.
Martech Advisor
FEBRUARY 10, 2020
There are four key metrics needed to calculate your sales velocity: length of the sales cycle, number of qualified opportunities, average deal size, and win rate. The formula for calculating your sales velocity is: To dive into your sales velocity strategy, let’s explore these four metrics.
Zoominfo
FEBRUARY 25, 2021
While the B2B landscape may always be changing, lead generation will always be important. Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. B2B Lead Generation Sources. Outbound Prospecting.
DealSignal
OCTOBER 4, 2021
A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service. Quality via Conversion Rates How efficiently are Marketing Sourced and Marketing Influenced leads converting to Sales Qualified Opportunities and to revenue? What Is Demand Generation Marketing?
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