Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead Generation by Achinta Mitra on May 11, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Sales Strategies I recently read a news release put out by Infogroup on their SalesPulse Survey of B2B sales professionals conducted jointly with OneSource , an Infogroup company.

The Lead Generation Strategy Guide


What is lead generation, and why is it a source of contention for sales and marketing teams? While the B2B landscape may always be changing, lead generation will always be important. Sales Generated Lead: Prospect from sales-sourced activity usually via outbound prospecting activity.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Prove Your Value With 5 Revenue-Based Marketing Metrics


With so much B2B marketing energy focused on metrics, metrics, metrics, it’s no wonder that plenty of marketing pros are throwing lots of energy into obsessing over the data. Let’s Close a Deal Prove that marketing is pulling its weight in closing deals by tracking the sales win rate.

Ultimate Guide to the Data-Driven Sales Funnel


Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? What is a Sales Funnel?

Funnel 207

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . It’s a vicious cycle. 5: Opportunities. .

CPL 87

4 Key Variables for Calculating Sales Velocity

Martech Advisor

Jason Kren, CEO of PactSafe, in this article, shares key metrics of sales velocity which can help companies strive for a higher sales velocity, meaning the faster they convert leads into paying customers, the more successful their business will be. But what is sales velocity?


5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation

In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. At this stage, you’re moving them from being a lead to a sales qualified opportunity. Inside sales/sales development. Enable sales and inside sales during lead nurturing.

How to Prioritize Prospects: Sales Secrets for Pipeline Hyper-Growth


In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Examining today’s Sales challenges. So what’s the new reality of Sales? Then, set FIRE to your Sales strategy!

How To Measure Account-Based Marketing In 7 Easy Steps


B2B marketers can’t only rely on quarterly revenue reports to measure the success of ABM efforts. According to Altera Group research, 97% of B2B marketers report ABM drives higher ROI than other marketing activities. The lesser-known benefits of ABM adoption can include: Better sales team utilization. Stronger sales/marketing alignment. Achieving ABM success requires a clear strategy for pipeline, lead and contact volume to meet quarterly or annual sales goals.

6 Marketing Reports Used To Develop Competitive Advantage


Luckily we have the ability to understand our prospects and our sales cycle. A metric is a standard of measure, for example conversions rates, sales qualified opportunities generated, or click-through rates. Our customers have sales teams and this velocity report enables marketers to plan ahead with their sales teams. For example, we have X number of leads expected for next month from Y channel, this will require Z kind of follow up from sales.

Report 108

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Check out this video to learn more about B2B decision making processes.

PPC 43

The Marketing Revenue Accountability Roadmap

Ledger Bennett

Go Beyond Sales & Marketing Alignment. And functioning optimally for many will entail leaving behind the very notion of Sales and Marketing as siloed activity-centers that need to be aligned. Is the sales cycle shortening? Measurable Results Revenue Sales Enablement

SQO 52