Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

DealSignal

OCTOBER 4, 2021

A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service. Quality via Conversion Rates How efficiently are Marketing Sourced and Marketing Influenced leads converting to Sales Qualified Opportunities and to revenue? What Is Demand Generation Marketing?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52

DealSignal

OCTOBER 4, 2021

A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service. Quality via Conversion Rates How efficiently are Marketing Sourced and Marketing Influenced leads converting to Sales Qualified Opportunities and to revenue? What Is Demand Generation Marketing?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52

Ledger Bennett

DECEMBER 28, 2020

Data, technology and buyer demand for personalized digital and self-serve experiences drive home this point: Marketing needs to function further down-funnel with Sales moving further up-funnel on the path from Attention > Interest > MQL > SQO > Closed Won. Is the sales cycle shortening? Refocus from ABM to URM.

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52