our-team 
The Point
MAY 14, 2013
In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% No-one uses “free” in subject lines any more, do they?
The Mx Group
JUNE 8, 2017
These 13 statistics reveal how misaligned sales and marketing can set your company back — and what you stand to gain by getting your teams on the same page. 48% of business professionals don’t believe their sales and marketing teams are properly aligned to achieve their business goals. The B2B Lead and Marketo ). LeanData ).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Oktopost
DECEMBER 13, 2020
It’s no secret that VP Sales is responsible for: Leading their sales team to meet and exceed sales goals. I mean, let’s admit it, sales and marketing teams strive toward the exact same goal: generating new business. A VP Sales is a true sales leader who knows how to ignite a fire to invigorate sales managers to drive results.
SugarCRM
FEBRUARY 11, 2016
B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth (according to SiriusDecisions ). Sales reps ignore 50% of marketing leads (according to ReachForce ). Click here to subscribe to our bi-weekly newsletter, Salesfusion Insights.
SnapApp
JUNE 11, 2019
We review our KPIs, look at our budgets, and measure our progress towards our goals. It’s an important part of benchmarking success and proving our contribution to the bottom line. And it makes sense—tightly aligned sales and marketing teams are 67 percent better at closing deals, on average.
Mereo
NOVEMBER 14, 2019
According to HubSpot research , one in four companies indicate their sales and marketing teams are either “misaligned” or “rarely aligned.” And this misalignment is costing B2B companies 10% or more of lost revenue annually. The first step is to align your teams to the same goals, strategies and frameworks.
Adobe Experience Cloud Blog
AUGUST 19, 2016
Here are a few of the top B2B marketing reads you may have missed from our blog this year. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. With summer coming to an end, you need to be on your A-game.
Expert insights. Personalized for you.
100 
Let's personalize your content