ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. The beginning of the customer journey presents a unique opportunity to gather relevant and appropriate data about her personal preferences.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Zoominfo

MARCH 2, 2021

The B2B Mobile Payments Landscape. B2B mobile payment processing systems have gone from a cool new tool to a downright necessity. At face value, it is a great merchant-services solution for B2B companies, retailers, restaurants, nonprofits, and green businesses. The power of processing payments has now been optimized for mobile.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

Zoominfo

MARCH 2, 2021

The B2B Mobile Payments Landscape When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. B2B mobile payment processing systems have gone from a cool new tool to a downright necessity. The power of processing payments has now been optimized for mobile.

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100

Directive Agency

JUNE 24, 2019

But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. The Journey From HTML to SEO Expert. Advice to B2B Leaders. P2P Interview with Ashton Meisner. We all have interests.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. The Journey From HTML to SEO Expert. Advice to B2B Leaders. P2P Interview with Ashton Meisner. We all have interests.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. Many B2B brands are concerned about proving the ROI of social. But he’ll always be a unicorn at heart, whether he’s posting or not.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Webbiquity

DECEMBER 16, 2014

She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. ” B2B Social Media Marketing Guides. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. 11 secrets of good B2B social media by Potion.

Social Media 100

Social Media Social Marketing Work Management Media 100

Directive Agency

JULY 22, 2019

For me, it’s a balancing act because I want my podcast to appeal to a large audience but I also want it to be the right audience, and that’s why I feel focusing on the career journey applies to everybody. P2P Interview with Max Serrato. Blake Emal: In the B2B space? Not too many music clients in the B2B space.

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40

LEADership

AUGUST 20, 2013

“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”. It is a journey.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40