B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Instead of a broad market of generic buyer personas, it enables you to find specific accounts that are active in your market." "The This sounds like marketing nirvana, right?

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

B2B Marketing Directions

APRIL 2, 2023

In a 2021 paper published by The B2B Institute , Professor John Dawes, Associate Director at the Ehrenberg-Bass Institute for Marketing Science , described what has come to be called the 95:5 rule. The rule states that up to 95% of business buyers aren't in the market for many goods and services at any one time.

Rules 52

Rules B2B Marketing B2B Trigger Marketing 52

B2B Marketing Directions

OCTOBER 30, 2016

Some providers of B2B predictive analytics solutions are describing the benefits of their technologies in rather effusive ways. We uncover net-new, in-market prospects based on powerful data science and billions of time-sensitive intent interactions." For example, suppose that your company uses account-based marketing.

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. And, in that uncertainty, marketers will want to protect existing revenue streams. Include a step on your planning workflow to question your current assumptions about who is in the market for your solutions. What will gain traction?

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. Online Market Research.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

Inbox Insight

APRIL 19, 2021

of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98