Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

SWZD

JUNE 30, 2017

Some of your demand generation channels are pulling their weight, others not. How can you look at information you have on hand to optimize your B2B channel mix? B2B Channel Mix Analysis – Prerequisites. You need to be able to tag leads by the marketing campaigns that generated them or touched them.

Cost per Lead 48

Cost per Lead Advertising Channels Cost Per Click Lead Ranking 48

Metadata

DECEMBER 20, 2022

We know that’s easier said than done, so we put together our B2B Paid Social Benchmark Report to dive into the best CTAs for different campaign objectives, optimal copy length, whether you should use image or video ads, and much more. In the simplest of terms, the offer is what your target audience gets in exchange for their click.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Metadata

MAY 8, 2023

What do Bigfoot, aliens, and stress-free B2B marketers have in common? If anyone tells you they’ve seen a B2B marketer who isn’t in a constant state of panic, they’re lying. I love what I do, but I’d be lying if I said my to-do list doesn’t stare me down the same way Fluffy looked at Harry Potter. They don’t exist.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Metadata

OCTOBER 4, 2023

TLDR: Metamatch does not rely on self-selected employment information coming from Facebook profiles to build B2B audiences. We have our own data that we use to find the right people at the right accounts. You’ll also hear folks refer to these groups as “demand creation” and “demand capture”.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Metadata

AUGUST 31, 2020

If you really want to leverage demand generation practices in your account-based marketing programs in 2020, you can’t stop at engagement. So how can we look at B2B differently today? For example, you wouldn’t measure your demand generation funnel on # of target accounts engaged.

Demand Generation 98

Demand Generation Cost per Lead Cost Per Click Account Based Marketing 98

Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is Ad Targeting?

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Metadata

JANUARY 3, 2024

Disclaimer: If your demand generation budget increased in 2023, stop reading; this article isn’t for you. It’s a tough spot to be in and likely pushing you to embrace what Johnathan Dane , Founder of KlientBoost and presenter at DEMAND 2023, calls “shortism.” If your budget did fall, keep reading.

Acquisitions 52

Acquisitions Cost Cost Per Click Cost per Lead 52

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Single Grain

APRIL 24, 2023

Results: Converted Leads With Free Trial Sign-Ups Twenty20’s website traffic increased by 403% while achieving the same consistent revenue per session. We advertised to Twenty20’s target market, which reduced advertising expenses by 72.49%, and promoted a free trial rather than a paid service.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52