Binary Demand

JUNE 21, 2023

In today’s data-driven business landscape, understanding customer intent is paramount. This is where B2B intent data comes into play, providing valuable insights into potential customers’ buying behavior and preferences. In this article What is B2B Intent Data? How is B2B Intent Data Collected?

Intent Data 98

Intent Data Ideal Customer Profiles Intent B2B 98

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. A Nurture Strategy for Content Syndication Leads Click To Tweet.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

LeanData

JULY 13, 2020

According to SiriusDecisions, one of the biggest improvements nearly every business-to-business (B2B) organization can make today is recognizing when more than one member of a buying committee is demonstrating interest. In the past, identifying that engagement was difficult. About LeanData.

Marketing Attribution 52

Marketing Attribution Analytics Account Based Marketing ABM 52

Strategic-IC

OCTOBER 23, 2018

Further down are those contacts who have demonstrated intent. Build your keywords according to the relevant behaviour topics for each stage of the buying cycle: Awareness: keywords should reflect customer needs and pain points. Create a framework to optimise and scale. Get personal.

Intent 72

Intent Buy Account Based Marketing ABM 72

DealSignal

AUGUST 30, 2021

If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy. Data platforms like DealSignal can find buyers who are demonstrating interest, or “ intent signals ,” that you want to keep tabs on.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Content4Demand

APRIL 2, 2020

Other smaller events have shorter lifespans and may be planned at different points in that buying cycle. In advance of the B2B Marketing Exchange in February, our strategy team planned to monitor the trends and take note of the most valuable insights as the event unfolded.

Planning 52

Planning Top of Funnel Digital Marketing Funnels Peer-to-peer 52