DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DealSignal

AUGUST 30, 2021

Create email campaigns that can generate a high open and click-through rate by customizing your approach based on known data (which can be enhanced with our ABM Effectiveness tool). Maximize your ad spend by developing ad campaigns targeted specifically for small micro segmented audiences for enhanced ROI. #4

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Sales Engine

APRIL 7, 2016

Sales and marketing alignment has been overused because many B2B companies are still operating with an outdated model where marketing builds branding and awareness and sales books appointments. You also need to determine what happens to a lead as it moves through the buying cycle: If an MQL is rejected by sales, what happens to it?

Lead Ranking 136

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 136

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Create email campaigns that can generate a high open and click-through rate by customizing your approach based on known data (which can be enhanced with our ABM Effectiveness tool). Look no further than account-based marketing (ABM) tactics.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52