Navigate the Channel

JUNE 5, 2018

The world of B2B is stereotypically based on an overload of reason and logic, almost to a fault. However, the concept of relationship marketing has found its way into the B2B market. Let’s take a look at whether emotional marketing should play a part in the B2B landscape. Building Brand Trust. Keeping Engagement Strong.

B2B Marketing 56

B2B Marketing Advertising Agencies B2B Buying Cycle 56

Navigate the Channel

SEPTEMBER 12, 2017

Events Across the Entire Buying Cycle. The traditional disconnect that occurs between offline and online hubs tends to fade if a company organizes them over the entire buying cycle. Find out who will be attending and target your best prospects before you go.

Industry CMS 56

Industry CMS Optimization Buying Cycle Analysis 56

Navigate the Channel

JANUARY 2, 2023

Cross-channel marketing is particularly important for a B2B audience, who often have many more steps to a purchase decision and usually requires more than one person’s input. B2B buyers use more than one touchpoint to complete their buying decision (almost always) and a cross-channel marketing strategy fits well with this behavior.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Navigate the Channel

JULY 27, 2023

Content Marketing: Crafting Customer-Centric Messages Gone are the days when generic marketing messages could sway B2B customers. Discover the importance of automation for B2B building product marketers and how it streamlines processes and drives results.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Navigate the Channel

AUGUST 15, 2017

In order to stay relevant and profitable in today’s ultra-competitive marketplace, B2B manufacturers need to step up their digital marketing game. Having a solid trade show presence as your biggest marketing tool is no longer enough. Digital Marketing Provides Data-Driven Results.

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66