B2B BtoB Marketing Budget Creation Trends 
Marketing Insider Group
JANUARY 19, 2012
Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.
Marketing Insider Group
DECEMBER 5, 2013
78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). It then cycles through the process of analyzing keywords (what people search for) and social trends, finding the research, experts, tips and tricks that answer those questions.
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The Effective Marketer
FEBRUARY 15, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.
KoMarketing Associates
OCTOBER 30, 2012
According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. After all, it’s not every petite dog that proudly sports bling around her neck, is it?
The ROI Guy
AUGUST 9, 2010
According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion.
The ROI Guy
MAY 6, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
FEBRUARY 15, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.
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