LEADership

JUNE 26, 2014

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. See this Definitive B2B Lead Generation Checklist: Part 1 | Part 2.

CMO 40

CMO Work Management P2P Peer-to-peer 40

LEADership

SEPTEMBER 15, 2015

A vast majority of the general public confuses Aon with being a consumer insurance provider, when in reality it is a B2B risk advisory company that guides its clients on improving their internal insurance practices. That’s why you see successful B2B brands striving to build and maintain thought leadership.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. I was even one of those guys who thought Steve Burns died. I think we all remember that moment.

Marketing AI 91

Marketing AI Creativity Burn Rate B2B Thought Leadership 91

Directive Agency

JUNE 24, 2019

Don’t want to spend too much time, but thoughts on the Oscars this year. But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Advice to B2B Leaders. We all have interests.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Don’t want to spend too much time, but thoughts on the Oscars this year. But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Advice to B2B Leaders. We all have interests.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I hope that you’ll listen all the way through.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I hope that you’ll listen all the way through.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40