Modern B2B
OCTOBER 20, 2023
These include post-sale experiences such as community and customer support – how can you change customer interactions post-sale to engage customers for the long term, beyond the contract duration. For example, what’s the return on (our) investment, what’s the cost per acquisition (to us) etc.
Oktopost
JANUARY 12, 2021
B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. The same rings true in B2B marketing.
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Adobe Experience Cloud Blog
OCTOBER 28, 2019
In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis. Cost per action. Metrics for success. Average order value. Channel performance. Channel reach.
Albacross
NOVEMBER 4, 2021
With the ease of COVID-19, people are starting to work back in the office and more off-line sales activities are coming back – events, fairs, and face-to-face sales meetings. 68% of B2B buyers prefer to research online independently. And 62% of B2B buyers can make their purchase selection solely based on digital content.
Hubspot
JULY 15, 2020
In essence, account-based marketing is just a smarter way to do B2B marketing. However, aggregating activity from all the people who are interacting with a company at the account level is critical so that marketing and sales teams can respond rapidly when engagement is spiking. This will look like CTR, CPM, CPA, CTOR, etc.
DealSignal
MARCH 22, 2023
Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
Metadata
JANUARY 8, 2024
It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. Unfortunately, the metrics you’ve relied on in the past probably aren’t enough to show that anymore.
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