B2B Marketing, B2B Sales, Demonstrating Intent and Intent Signal

Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Let’s explore.

Lead Ranking

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring

Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data

Intent Data Ideal Customer Profiles Intent Marketing Automation Services

How to Leverage Intent Data to Drive More Business

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data

Intent Data Intent Top of Funnel Ideal Customer Profiles

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data

Intent Data Intent Top of Funnel Intent Signal

Layering exegraphics and intent data to up your game (and your returns)

Rev

FEBRUARY 28, 2023

But when you pair intent data with exegraphics? Now, you’re unlocking the real potential of both data sets to optimize your sales pipeline. How exegraphics differ from intent Exegraphics and intent data offer essentially a macro- and a micro-view of a potential customer. These prospects are often false positives.

Intent Data

Intent Data Intent Ideal Customer Profiles Intent Signal

5 CFO-Friendly Paid Ad Tactics: Scale B2B Advertising without Breaking the Bank

SalesIntel

AUGUST 14, 2023

As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. The age-old debate of whether marketing efforts genuinely contribute to the bottom line can leave us feeling like we speak a different language. But fear not, my fellow marketers!

Paid Content

Paid Content Ideal Customer Profiles Paid Search Agency Tactics

Asked and Answered: Which Opportunity Scoring Model is Better & Why

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). ” I wrote this post because I’ve been asked this question by other companies seeking to optimize pipeline management.

Lead Ranking

Lead Ranking Lead Scoring Marketing Qualified Leads MQL

Avoiding the Blind Spot for Marketing and Sales Qualified Leads

SalesIntel

SEPTEMBER 13, 2021

Your sales and marketing teams spent a lot of time and effort answering this question. But even if your sales staff calls someone who precisely fits your buyer persona, they fail to close the deal. What is Marketing Qualified Lead. What is Sales Qualified Lead. They know your brand.

Sales Qualified Leads

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel

Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. 1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment.

Account Based Marketing

Account Based Marketing Tactics Work Management Marketing Strategy

ZoomInfo and TrustRadius: Better Intent Data, Better Results

Zoominfo

APRIL 9, 2024

Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.

Zoominfo

Zoominfo Intent Data Intent Top of Funnel

What is Intent Data? How to Turn Signals into Action

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. What is Intent Data?

Intent Data

Intent Data Intent Intent Signal Lead Ranking

Intent Data: The Good, the Bad, and the Illegal

Terminus

SEPTEMBER 22, 2019

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs that first cup of coffee, they pull out their crystal ball and begin to scan the future skies for potential buyers. . A well-honed third eye is, after all, a crucial quality in a good marketer. . — can’t see into the future?

Intent Data

Intent Data Intent Bombora Dwell

Intent Data: The Good, the Bad, and the Illegal

Terminus

SEPTEMBER 22, 2019

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs that first cup of coffee, they pull out their crystal ball and begin to scan the future skies for potential buyers. . A well-honed third eye is, after all, a crucial quality in a good marketer. . — can’t see into the future?

Intent Data

Intent Data Intent Bombora Dwell

5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

SEPTEMBER 21, 2016

So the obvious question most marketers should be asking is, how do you keep these people engaged? Advertisements are show to customers who have demonstrated what we call intent, which is an action they’ve performed on an advertiser’s site that shows they’re interested in a product or service. 3 ) Dig into your CRM.

Lead Ranking

Lead Ranking Top of Funnel Lead Scoring Tips

What is Intent Data? Insights Beyond the 4 Corners of a Website

Zoominfo

MAY 21, 2021

But they’re not asking your sales team for help. The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data

Intent Data Intent Lead Ranking Marketing Websites

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. With the advancements in marketing technology leveling the playing field, you can leverage ABM tactics to not only hit your monthly numbers, but exceed them.

Account Based Marketing

Account Based Marketing Tactics Work Management Marketing & Strategy

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

Paid Content

Paid Content Sales Management B2B Sales Top of Funnel

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

Paid Content

Paid Content Sales Management Top of Funnel B2B Sales

B2B Marketing Zone

Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Intent Data: How to Generate Quality Sales and Marketing Leads

Webinars

Trending Sources

How to Leverage Intent Data to Drive More Business

Webinars

Content + Intent Data: The Rise of First-Party Data

Layering exegraphics and intent data to up your game (and your returns)

5 CFO-Friendly Paid Ad Tactics: Scale B2B Advertising without Breaking the Bank

Asked and Answered: Which Opportunity Scoring Model is Better & Why

Avoiding the Blind Spot for Marketing and Sales Qualified Leads

Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

ZoomInfo and TrustRadius: Better Intent Data, Better Results

What is Intent Data? How to Turn Signals into Action

Intent Data: The Good, the Bad, and the Illegal

Intent Data: The Good, the Bad, and the Illegal

5 Proven Tips to Keep Leads Engaged With Retargeting

What is Intent Data? Insights Beyond the 4 Corners of a Website

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

B2B Sales and Marketing Terms: A Complete Glossary

B2B Sales and Marketing Terms: A Complete Glossary

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