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The B2B marketing ironies of our time

Biznology

In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in. But hold on.

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5 Simple Steps to Ruin Marketing Automation

ANNUITAS

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Learn more about privacy, deliverability and data governance best practices here and always aim for opt-in as a standard best practice.

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Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

On May 25, 2018, any company that is not compliance with the European Union’s new opt-in regulations is at risk of a fine of up to 20 million euros, or 4% of their global topline revenue. Most EU prospecting data—email and direct mail lists—already include opt-in permissions. But this one’s a doozy. Linnette J.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation.

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How to Improve the ROI of Your Content Marketing Strategy

B2B Digital Marketer

Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Track you digital marketing activities and measure if you are getting any ROI from it. There are plenty of great tools to help you with your content marketing. It’s how well we leverage happiness and harmony—the music of our lives.

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. and Social Selling Rules! Timestamps/Outline. Timestamps/Outline.