Show Me the Numbers: Hard Data on Internet Use and Media Spend
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Naturally I have plenty of opinions on the topic, but just for fun I decided to scare up a few facts to reinforce them. I’m sitting on a panel next week that will discuss long-term marketing trends. for TV and 10.2%
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