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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. MediaPRO Community.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Digital marketers are experimenting with various approaches to the attribution problem, like weighting touches based on stage or role in the buying process, or by the type of touch—attending a two-hour seminar being weighted more heavily than a content download. How should I handle unstructured data, like social media content.

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Meeting IRL Makes Social Media More Meaningful

MLT Creative

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. Follow and learn.

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B2B Social Media Success Formula Mixes Business with Pleasure

MLT Creative

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own. Thursday, Oct. Ponce de Leon Ave.,

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B2B Lead Generation Blog: Lead qualification and scoring for better leads

markempa

They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. My company wanted to focus mainly on business seminars to improve customer relationships. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads.

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B2B Marketing Events Around The World - Dec 2011

MLT Creative

December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for December.

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Do you really know your B2B customers?

MLT Creative

The meeting was lead by the magazine’s managing editor, Chris Main, and associate publisher, Mike Mackenzie – both from Kelby Media Group, Inc. If your firm is an exhibitor at industry tradeshows, seminars or other events, this is an opportunity to reach out to your customers or potential customers for a face-to-face exchange.

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