markempa

JUNE 27, 2006

« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!

B to B 120

B to B Lead Generation B2B Marketing Generation 120

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. And YouTube in 10th place?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

markempa

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

KoMarketing Associates

NOVEMBER 13, 2017

In order to reach an emotional connection with their customers, brands must create a personalized digital media experience, which requires that you have the right technology in place to continuously deliver those experiences,” said Pete Krainik, CEO and founder of The CMO Club. Brands realize it’s about bonding, not branding.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

InsightSquared

APRIL 23, 2019

For example, one campaign involved sending ads to the kids of the family on their social media feeds highlighting fun activities. According to SiriusDecisions , “B-to-b purchase decisions are rarely made by one person – multiple individuals are involved in a variety of buying scenarios that can exist within an organization.

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

eTrigue

DECEMBER 2, 2021

Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. Digital marketing has transformed how most organizations market today. What’s Driving this Change?

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. .” They have shifted from a product-based to a persona-based content framework.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. .” They have shifted from a product-based to a persona-based content framework.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

BOP Design

SEPTEMBER 7, 2021

B2B, or B-to-B, or BtoB Marketing: General Stats. SEO > Organic Social Media, as it drives 1,000% more website traffic than just posting to social media. We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond.

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Heinz Marketing

AUGUST 28, 2021

And b-to-b is rapidly catching up in terms of customer focus, creative innovation and digital savviness. Thank you for the great read, Michael Stelzner. B2B and B2C Boundaries Are Blurring. From a marketer’s perspective, many of the same principles, objectives and strategies now apply equally.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. B2B Sales, Marketing, Social Media & Lead Generation. Salesforce.com. Salesforce app ecosystem.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

JULY 23, 2014

Respondents were asked all kinds of questions about their buying, influences, media preferences, resources, the works. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB' Here are the nuggets that were most revealing to me.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

JANUARY 30, 2015

How should I handle unstructured data, like social media content. User-generated social media content may offer valuable insights into customer needs and issues. All this “big data” stuff is getting bigger, and meaner, every day. . But marketers first must think through how they will use the information to drive business results.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

DECEMBER 5, 2014

To talk to customers and prospects in a limited number of accounts, you want to ratchet down your broad-based general advertising, and go for a narrow range of communications options, including: Addressable media, using real personalization.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

APRIL 2, 2015

Look at e-commerce and social media,” he says. B2B Marketing B-to-B marketing B2B marketing database marketing marketing technology predictions real-time marketing' What are your predictions? Like this post? Sign up for our emails here. Save this article as a PDF. The post Where is B2B data-driven marketing headed?

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

markempa

APRIL 24, 2009

Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Biznology

DECEMBER 31, 2014

Recently, a gaggle of new companies—like eGrabber and Social123—are experimenting with ways to bring social media data into CRM systems and marketing databases, to populate and enhance customer and prospect records. B2B Marketing Internet Marketing B-to-B marketing B2B B2B marketing data sources lead generation prospecting data'

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.

Social Media 50

Social Media Media Copyright B to B 50

Marketing Insider Group

OCTOBER 22, 2013

Content marketing and social media that seeks to meet customer needs is now more important than ever! It’s great to see a B to B brand not taking itself too seriously and having a bit of fun. Customers continue to tune out promotional marketing in traditional channels.

Advertisements 100

Advertisements Advertising B to B Content 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

markempa

MAY 24, 2010

The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out.

BtoB 120

BtoB Lead Generation B to B Generation 120

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. Check out his blog, {grow}.

Social Media 40

Social Media B to B Media Advertising Agencies 40

markempa

APRIL 26, 2010

B-to-B email. Social media marketing. Lead nurturing. Lead scoring. International demand generation. Paid search advertising and SEO. Content development. Share the details of your proposed session. If you’re not interested in speaking but rather attending the summit, don’t miss out on the Early Bird sale.

B2B Marketing 120

B2B Marketing Paid Search Agency B to B Top of Funnel 120

Leading Results Rambings

JULY 8, 2013

How should they use that social media platform? B-to-B Marketing Content Marketing Lead Generation Linked-In Referral Marketing Sales Social media Facebook friends LinkedIN Social networking Using LinkedIN' connect without connecting!). This is a perfect example of a very broad network- lots of very weak connections.

B to B 71

B to B Social Networks Network Marketing Broadcasting 71

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. « Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads?

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. To be successful in social media, it helps to be human. Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

MLT Creative

NOVEMBER 16, 2010

Inbound marketing , SEO, email and social media spending is expected to increase while direct mail, trade shows and print advertising is expected to decrease rather significantly. • 69% of responders are going to increase Social Media spending. • 59% of responders believe Social Media is ‘somewhat’ effective.

Social Media 40

Social Media Allocation ROI B to B 40

ViewPoint

SEPTEMBER 15, 2011

Today, ten or so years after the onset of online lead generation in the B-to-B sector, the scientist, not the lucky prospector, is the one who will win. Those early to the game got some quick gold nuggets but by the time everyone jumped on the bandwagon there was a lot more sifting required to find the well-hidden gold.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Generation 120

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL. Sellstrom/SureWerx and more.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

Biznology

SEPTEMBER 29, 2016

Consumers, either in B to C or B to B fall back on a perception of brand trust earned over time. Sulzberger was quoted as saying, “You’re not buying news when you buy the Times ; you’re buying judgment.” The problem with most short form content practiced is that so few practice it in favor of content farms and factories.

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own. Thursday, Oct. Ponce de Leon Ave.,

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

SEPTEMBER 2, 2011

Call it serendipity or a coincidence, but one of the best friends I’ve met through social media, Aaron Lee , wrote a blog post challenging his readers to think about what positive changes they could make about themselves in the next 30 days. 2) Engage daily on social media (Twitter, LinkedIn and Facebook).

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

markempa

OCTOBER 28, 2005

MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. « Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it.

Lead Generation 120

Lead Generation Generation B to B Leads 120

DivvyHQ

APRIL 26, 2017

Basically, it was siloed chaos,” said Dan Rosenbaum, San Francisco senior manager of content and social media marketing. We also have separate calendars for ad partnerships, website personalization and social media schedules for both consumer and b-to-b posts,” Rosenbaum said.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Paul Gillin

MAY 13, 2010

If you’re not using all the media you can, you’re under-serving your audience. This is particularly important for b-to-b companies, which establish long-term relationships with their customers. Tags: B-to-B marketing website. But 65% of people are classified as visual learners. Do you humanize your company?

B to B 50

B to B Marketing Websites Work Management Webcast 50