The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

B2B Marketing Directions

NOVEMBER 29, 2015

most companies are stuck in an old campaign mindset and a corporate reality where each of their touchpoints is typically the domain of separate channel silos. The diagram below shows the major elements of a marketing communications plan, which is similar in several ways to the B-to-B Marketing Campaign Framework developed by SiriusDecisions.

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

MLT Creative

DECEMBER 22, 2011

b2b OR b-to-b marketing. It can be an effective way to find sites from within a domain, directory or path; it can also be effectively combined with other syntaxes to customize a search. site: Allows you to limit a search to a site or a top level domain. business marketing AND strategy. b2b marketing NOT technology.

B2B 40

B2B B to B Advertising Agencies Domain 40

Paul Gillin

MAY 25, 2010

It was 2005, and blogs were widely perceived to be the domain of teenage diarists and scandal-mongers. His advice to prospective b-to-b bloggers: “Be prepared to stick with it for a while; it takes a couple of years to build up your presence. Their reticence was understandable. Why would anyone want to get mixed up with that?

BtoB 50

BtoB B2B B to B Blogger 50

Adobe Experience Cloud Blog

JULY 6, 2010

The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. Tweet highlights from his session were: sarahmiller41 : @briansolis says take a socialized approach and engage outside of your domains .

Lead Management 48

Lead Management Work Management Marketing Management Lead Ranking 48

Buzz Marketing for Technology

JUNE 27, 2008

New Top-Level Domains Expected in 2009. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse. Development. Open Source. Web Services. Architecture. MySpace Opens Up Data Portability Initiative.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

B2B Digital Marketer

OCTOBER 19, 2020

There’s no doubt that having a book published is a great way to establish authority in the domain you are in. But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52