6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. Train and motivate them well. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. It’s a never-ending battle.
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