Biznology

MARCH 23, 2018

Now my last example involves an irony that had an impact on me, personally and professionally. My rationale is that business buyers need information from suppliers to do their jobs, and they want to be up to speed in their fields. Ironic, isn’t it? The response was immediate, and it got nasty, fast.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

MARCH 26, 2012

Always a popular and productive offer in business markets, where buyers need detailed information as part of their purchase process. Examples include a free case study, research report, or white paper. A free mug or t-shirt, with no strings attached, for example. Qualifies beautifully. Let’s share ideas.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. Many lack the right content to help guide discovery and discuss challenges / needs. Clearly more-is-more doesn’t work.

Research 40

Research B to B Webcast Content 40

B2B Marketing Directions

NOVEMBER 29, 2015

Today, however, rising buyer expectations and changing buyer communications preferences require new kinds of marketing communications methods that don't fit the traditional campaign construct. For example, Forrester Consulting recently wrote: ".

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

Marketing Insider Group

MAY 31, 2012

Half of companies have no social media training in place: I thought Sirius Decisions was presenting a completely basic social media overview but then we all saw why: Jonathan Block (@ jblock ) showed us that 88% of b-to-b organizations have no dedicated social staff. buyer journey is at the center of the new marketing ecosystem #sds12.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

The ROI Guy

SEPTEMBER 17, 2010

For example, the typical B2B prospect receives an average of 20.3 With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40