crm-for-education 
Customer Experience Matrix
OCTOBER 4, 2011
I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. The company’s major clients are cable TV systems but it also serves education and other areas.
Madison Logic
JUNE 6, 2023
B2B marketers faced with shifting buyer behaviors need to pivot their focus on strategies that generate and capture demand. Now, more than ever, marketers need to balance capturing demand with creating it. Marketers who don’t invest in creating demand won’t have any demand to capture.
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Martech
SEPTEMBER 25, 2023
Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Although most companies consider marketing an essential component of overall success, it is often overlooked or not given the credit it deserves for various reasons.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. In fact, 88% said Web sites were important in helping them decide what to buy.
NuSpark Consulting
DECEMBER 5, 2011
I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing.
thePoint
MAY 25, 2018
The inventory likely confirmed one key thing for you: marketing requires knowledge and skills across a vast domain. The whole point of a marketing team, which you want to build over time, is to put together a set of employees and outside incremental resources that cover the bases and complement each other. Options for Filling the Gaps.
ViewPoint
FEBRUARY 27, 2014
We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences.
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