TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Biznology

SEPTEMBER 7, 2016

I started this provocative series not because I am looking to bash my competitors, but because I’m looking to start a real movement to help business, sales, and marketing leaders go beyond awareness and actually drive revenues. Or take advantage of our LinkedIn training and coaching programs. Where’s Judy’s story?

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Hinge Marketing

MAY 15, 2015

A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

Hubspot

MAY 29, 2014

Bad lists won’t just stall your marketing efforts, they’ll actually undermine your business. Your boss won’t be happy to see your email marketing metrics start to tank. By the end, you’ll be in much better email marketing shape. Your open and click-through rates will drop. Your unsubscribe rate will rise.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Landing Pages 28

Hubspot

FEBRUARY 3, 2012

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Solution: Integrate Your Data Systems.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

APRIL 25, 2019

Email marketing is a key component of any successful marketing strategy -- in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. Newsletters give marketers the ability to capture email sign-ups through form submissions, and nurture leads. Source: Benchmark. GetResponse.

Newsletter 101

Newsletter Tools Best Practices Auto Responder 101

Adobe Experience Cloud Blog

APRIL 24, 2014

As marketers, we need to stop using corporate-speak. Opportunities to “be human” in marketing exist everywhere. In a recent presentation I gave at Marketo’s Marketing Nation Summit, I shared eight areas that are ripe for an upgrade, away from robot-speak and toward more human language. Out of Office” auto-responders.

Video Marketing 48

Video Marketing Auto Responder Viral Marketing Buzz 48