Vidyard

AUGUST 12, 2019

What about a recommendation from a peer? And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth. Think about it.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vidyard

AUGUST 12, 2019

What about a recommendation from a peer? And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth. Think about it.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Biznology

APRIL 14, 2014

The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments. social media, word-of-mouth, recommendations from friends/family, etc.) Skepticism is most acute among the Millennials. source: Webbed Feet.

Brand Identity 80

Brand Identity Branding Peer-to-peer Ad Building 80

Convince & Convert

JUNE 24, 2011

Word spreads fast (True or not). Word of your distinction (“you won’t believe what Murtha did?”) News about your peers, their activities and interests reached everyone like an organic virus. Word spreads fast. In full disclosure, a lot of our social media strategy flows out of the work we do with Jay Baer. Sound familiar?

Social Media 156

Social Media Media Peer-to-peer Word of Mouth 156

Online Marketing Institute

NOVEMBER 8, 2010

Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more. Why is this so? Yahoo’s PPC ROI Calculator.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Martech Advisor

DECEMBER 17, 2019

Many marketers are finding it hard to please millennials – a generation of digital natives, who make decisions based on online reviews, word of mouth information, and research. Millennials are reshaping the economy with their different attitudes to ownership, need for instant gratification, price comparison, and reviews.

Advertising Channels 67

Advertising Channels Peer-to-peer Best Practices Mobile Advertising 67

DivvyHQ

NOVEMBER 14, 2018

Nothing can match the genuine, authentic impact of a recommendation from unbiased peers, colleagues, or friends. This is both intuitively obvious (wouldn’t you take the word of a trusted acquaintance over just about any corporate messaging?) and reinforced by data. Tips from Andrew Davis on Leveling Up Content with the Loyalty Loop.

Trigger Marketing 40

Trigger Marketing WOM Word of Mouth Planning 40