Marketing Interactions

MARCH 22, 2022

And, with buyers preferring self-reliance and digital experiences over direct vendor interactions, marketers have an expansive opportunity to help buyers self-qualify. In many of the persona interviews I’ve done over the last few years, many buying decisions had no pre-existing, approved budget. Vendor-focused.

Work Management 62

Work Management Marketing Management Ideal Customer Profiles Sales Qualified Leads 62

Hubspot

OCTOBER 9, 2019

Besides purchasing in-person or online sales programs, you can take free certification courses through vendors like HubSpot Academy or Sales Engine. To prepare for common objections, learn about your buyer persona and take time to understand their pain points. When you're participating in a film review, listen more and talk less.

Work Management 92

Work Management Peer-to-peer Marketing Management Sales Cycle 92

Terminus

JANUARY 3, 2018

We started targeting better accounts, executing smarter account-based advertising campaigns with our own product, and getting more personalized with outreach to our target personas. We see that same attitude in the BrightFunnel team. Many factors went into this success. They are just all-around awesome people!

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

Zoominfo

JANUARY 27, 2023

One of the best ways to do this is by examining your buyer personas and ICP. Buyer personas and ICPs aren’t just (or shouldn’t be) templated documents that live somewhere in the marketing department. While no two ICPs or buyer personas will be exactly alike, many share common characteristics.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring 130

Heinz Marketing

MARCH 19, 2018

This week, Manny Medina , CEO at Outreach SaaS joins us to discuss: Can You Trust Your Sales Team with Technology? Outreach Thinks So. He’s the CEO and founder of Outreach, a fantastic sales enablement and sales engagement and acceleration platform. Manny is running a company called Outreach. Manny: Absolutely.

Outreach 54

Outreach Marketing Automation Services Enterprise Management Work Management 54

Onalytica B2B

JULY 16, 2018

There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. Map – Understand your community and the market flow of influence.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

SnapApp

JANUARY 11, 2018

The shift in customer behavior requires a shift in your attitude as a marketer. . . According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. . Out with personas, generic email blasts, and assumptions. People, Not Personas. .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89