Marketing Insider Group

NOVEMBER 18, 2020

Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Big data algorithms and advanced data analytics make it possible for marketers to deliver consistent omnichannel customer experiences across all platforms and channels.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Madison Logic

NOVEMBER 30, 2023

As members of the buying committee recognize their needs and search for solutions, they develop attitudes and engage in behaviors that create different levels of bias toward brands and their solutions.

Demand 52

Demand Brand Identity Branding Work Management 52

Adobe Experience Cloud Blog

MARCH 6, 2017

Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014. For example, at Mintigo we use our own Intelligent Customer Engagement to engage prospects with the right message on the right channel at the right time.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Marketing Insider Group

AUGUST 30, 2019

Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Big data algorithms and advanced data analytics make it possible for marketers to deliver consistent omnichannel customer experiences across all platforms and channels.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Madison Logic

MARCH 13, 2024

Forrester finds that this has shaped their B2B buying behavior and attitudes, making millennials more likely to use digital and self-serve transaction channels than their older counterparts. This leads to a differentiation problem with everyone reaching out to the same accounts and personas.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

Terminus

JANUARY 3, 2018

We started targeting better accounts, executing smarter account-based advertising campaigns with our own product, and getting more personalized with outreach to our target personas. That needed to change, so we began looking for an effective way to better understand account journeys and measure channel and campaign performance.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

Marketing Insider Group

AUGUST 30, 2019

Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Big data algorithms and advanced data analytics make it possible for marketers to deliver consistent omnichannel customer experiences across all platforms and channels.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21