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Biznology
OCTOBER 8, 2013
These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business.
Convince & Convert
DECEMBER 16, 2010
The people among your ranks and the employees you’ve brought aboard have to have the freedom and trust to help you evolve your business and infuse your intent in everything they do. Thriving cultures often have something in common: an appetite for experimentation and creativity to see what works, from products to process.
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Biznology
NOVEMBER 6, 2012
Like Jackson Pollock , you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. Of course, not just ten or twenty but more like, for me, “about 50,300,000 results (0.32
WebMarketCentral
SEPTEMBER 4, 2007
Be Transparent : Whether you're commenting on a blog or contacting a blogger, be transparent about who you are and what your intentions are. Though I believe that blog comments should be from those who are working within the industry or are experts, I envision more PR folks stepping in, necessitating a different set of rules to follow.
Biznology
DECEMBER 19, 2017
In my early and mid-thirties I worked for New Media Strategies (NMS). I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies. If there was even a hint of “ Witch!
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