KoMarketing Associates

JANUARY 25, 2013

Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation. More information on this topic can be found in this article from Search Engine Watch. Most Used Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

MARCH 30, 2007

A study by John Coe and the Sales & Marketing Institute showed, “70.8% Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. A study by John Coe and the Sales & Marketing Institute showed, “70.8%

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. There are also opportunities to post articles and materials by these experts on your web site or as links on an e-newsletter. This new case study by MarketingSherpa demonstrates the practical application of the halo effect.

Lead Generation 120

Lead Generation Generation Leads Lead 120