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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. situation].”

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

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How To Evaluate an Online Video Platform

Vidyard

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Demand Metric Report, 2020. Demand Metric Report, 2020. Ability to customize and apply your brand through integration to CMS platforms like Adobe Experience Manager. T is for Track.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Video marketing platforms such as Vimeo and Wistia allow marketers to easily embed HD quality videos on their website and track in-depth analytics that aren’t available elsewhere.

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The Potential Impact of Gen Z on SEO

Moz

With a job market that is more competitive than ever and digital skills in high demand, a career in search may become increasingly attractive. In addition, their mobile usage has created an uptick in voice assistant search functions, which utilize these multi-word phrases as well. Be candid and transparent about performance analytics.

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The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

A Google blog post announcing the phaseout explains, "Users are demanding greater privacy--including transparency, choice, and control over how their data is used--and it’s clear the web ecosystem needs to evolve to meet these increasing demands.". This is because Amazon uses first-party cookies to remember these basic details.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM. Salesforce.