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When Behavioral Tracking Gets Creepy


Online behavioral tracking , in theory, is beneficial to both marketers and consumers. When marketers can track a web user’s behavior (anonymously) within a website or across certain ad network properties, they can serve up ads that are aligned with the user’s apparent interests.

Why you should consider centralizing your search keyword lists


Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. They need to collaborate on a common set of words from a common database.

My Leads Went Where??! – Lead Generation Horror Story #1


And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. And they finally were able to reconfigure the web analytics to capture the missing conversion information. In the day to day challenge of lead generation, numbers matters.

B2B 2

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. Inbound marketing requires prospects to be actively searching for products and solutions.