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Should You Test That? When to Engage in SEO Split Tests

Moz

Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”. For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries.

SEO 64
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Should You Test That? When to Engage in SEO Split Tests

Moz

Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”. For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries.

SEO 64
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized.

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Empowering Publishers: The All-In-One Platform and Playbook Guide [Template Included]

RebelMouse

Find out how an all-in-one content management system (CMS) can help publishers find the right tools and strategies to succeed and compete in the media industry. Here are the top CMS tools publishers need to compete. RebelMouse is an enterprise-grade CMS built on secure and clean code.

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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Blog Analytics Metrics and Insights. An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). Why they matter. What metrics to measure. Let's dive deeper on this.

Analytics 101
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Programmatic SEO for Ecommerce: Scale Your Online Store Fast

Single Grain

This approach makes it super easy to efficiently scale your SEO efforts across your extensive product range, so that you can be sure that each item is optimally positioned in in the SERPs through automated, data-driven strategies. Regular analytics and reporting help understand what strategies are working and where improvements are needed.

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The Strategic Value of Structured Data Implementation on SME Websites

Moz

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Simply put, structured data gives you the chance to jump the queue on the SERP.

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