Should You Test That? When to Engage in SEO Split Tests
Moz
JUNE 10, 2020
Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”. For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries.
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