Remove Analytics Remove Cost Per Thousand Remove CPC Remove Statistics
article thumbnail

37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

article thumbnail

11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. According to statistics , 1.6 So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. What do all these statistics really tell us? That said, the numbers tell an incomplete story. .

Linkedin 151
article thumbnail

How to Practice SEO and Accomplish a Strong ROI

Golden Spiral

While many marketers and analysts know that data gathering and attribution can be difficult, the latest research from leading marketing data analytics platform Adverity , shows that at the C-level, 54% of CMOs have trouble with wrangling the data to illustrate ROI or calculate it. Google Search Console and Google Analytics are free.

ROI 62
article thumbnail

The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). This will help you reach more people at a lower cost and maximize your ROI. When you look at the numbers, that’s hardly surprising.

article thumbnail

Marketing analytics: What it is and why marketers should care

Martech

Data and analytics take the guesswork out of marketing. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments. Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data.

article thumbnail

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer

This research idea with Animoto all came from one simple statistic: square video takes up 78% more real estate in a person’s mobile newsfeed than does landscape video – making square video more engaging, more effective, and easier to watch. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video.