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How to Create an Effective Social Media Content Strategy

Valasys

In an era of the Internet of Things (IoT), social media marketing (SMM) is the greatest boon to marketers. According to Smart Insights, 80% of the companies online perceive that they deliver exceptional social media content service while only 8% of the customers say they agree. alt – Top Social Media Goals for marketers).

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How to Cultivate a Data-Driven Marketing Team

Hubspot

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers!

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). You can be certain that this is the first time “Boy Scout troops” has come up as a category of marketing automation users.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" or "What services does a PR agency provide?". On the other hand, the main goal of marketing is to drive sales.".

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How to Cultivate a Data-Driven Marketing Team

Hubspot

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers!

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Simple Ways to Optimize Your Email Workflow with Litmus

Litmus

Email was ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. But different members of your email marketing team will use different capabilities based on the role they play in your email program. For example: .

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " That conversion rate optimization (CRO) is a major component of growth hacking.