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How to Cultivate a Data-Driven Marketing Team

Hubspot

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers!

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The Ultimate User-Generated Content Guide

Sprout Social

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. These social media analytics can tell you exactly who’s engaging and where.

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How to Create an Effective Social Media Content Strategy

Valasys

In an era of the Internet of Things (IoT), social media marketing (SMM) is the greatest boon to marketers. While social media marketing content, when developed and deployed in the correct way always guarantees positive ROI getting started successfully isn’t a cakewalk. alt – Top Social Media Goals for marketers).

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How to Cultivate a Data-Driven Marketing Team

Hubspot

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers!

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. How can you grow the size of your email marketing list?

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " That conversion rate optimization (CRO) is a major component of growth hacking.

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Creating a New Dashboard for Your Reports? Ask These 26 Questions First

Hubspot

As marketers, it's pivotal that we measure our work. In fact, dynamic marketing dashboards take a lot of planning and forethought. 26 Questions to Ask Before Creating Your Next Marketing Dashboard. In marketing, we construct our content with our buyer personas in mind. Do they know what a Marketing Qualified is?