SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. Here we go!

Case Study 91

Case Study Case Studies Work Management Studies 91

Kevin Indig

APRIL 1, 2023

They: miss the performance angle measure the wrong metrics Don’t tie content quality to business impact This guide offers solutions to each mistake and a system of quality metrics for each step of the content lifecycle, including the tools to measure them. Exploration (“what is x?”)

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Stevens & Tate

MARCH 22, 2021

Use a visual design that eliminates eye strain. A more minimalist approach will help make your website easy on the eyes. However, those aren’t the only visual elements that affect your visitors’ eyes. Monitor your social mentions – Using HubSpot, you can track engagements with your brand automatically.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Heinz Marketing

NOVEMBER 16, 2021

The initial category for this post was analytics and reporting however, I felt the need to break it down a little more. Analytics and reporting are very broad topics – there’re platforms that have built in reporting, platforms with attribution reporting platforms, data visualization, etc. – you get the idea.

Marketing Automation Services 117

Marketing Automation Services Marketing Analytics Tools Work Management B2B 117

Single Grain

FEBRUARY 5, 2020

But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. The ClickMeeting webinar platform, for example, offers several CRM integrations like HubSpot, Salesforce and Pipedrive.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Single Grain

FEBRUARY 22, 2024

It’s also about setting clear and measurable goals that align with your business objectives, understanding your target audience, and, as always, keeping an eye on your competition. By the way, not only does setting clear objectives provide a roadmap for your marketing strategy, but it also allows you to track and analyze progress.

eCommerce 52

eCommerce Paid Content Tactics Tips 52