DealSignal

MAY 15, 2022

Through web tracking, companies can collect, store and share information about a buyer’s activity on their website, allowing them to personalize the content that buyers see. Intent data is a dataset that proactively identifies potential buyers searching online for similar products and services that your company is selling.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

PureB2B

MAY 30, 2022

Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals. Traffic sources.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

PureB2B

JUNE 9, 2022

Knowing basic but key information about your target audience enables you to customize campaigns, resulting in potentially higher conversion rates and, ultimately, more revenue. Collect Website Analytics and Customer Data. For instance, you can create guides and resources laser-focused on informational keywords in the awareness stage.?.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

SalesIntel

DECEMBER 11, 2023

Unveiling the Dynamics of Lead Enrichment The pursuit of lead enrichment is a strategic odyssey that traverses beyond the realm of basic lead information. Neglecting Lead Nurturing : Focusing solely on immediate conversions without nurturing relationships with leads at different buying cycle stages can result in lost opportunities.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

Valasys

JUNE 25, 2019

Taking frequent follow-ups & feeding customers with all the vital pieces of information is a pre-requisite to close the sales deals. . The intent signaling of the prospects is tracked with the help of website analytics as well as the third-party tools. . Digital Footprinting & Tracking of Appointments: .

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Valasys

JUNE 24, 2019

Prospects with buying intent show several different research methodologies that can also be used to segment them & then, based upon the respective stages of their individual buying-cycles, targeted content can be used to expedite their journeys through the sales funnel & boost sales conversions.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

SEPTEMBER 27, 2019

The customer research is now just not limited to the awareness stage of the buyers’ cycle but is equally spurred across all the stages of customers’ buying cycles. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Terminus

JANUARY 24, 2020

intent signals , engagement spikes , etc.) and enroll lower-tier accounts in mini-programs based on the signals they’re showing. In fact, we find that we’re able to shorten the sales cycle by turning up spend and opening more channels when an account is nearing the end of the buying cycle. Why does it work?

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Valasys

JULY 23, 2019

180bytwo’s Intent-based solution called “eCHO B2B Technology Intent” assimilates billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial intelligence (AI)-based solutions. They connect the marketers with the key decision makers.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Madison Logic

DECEMBER 14, 2023

With longer buying cycles, buyers expect relevant customer experiences from brands. To that end, however, there’s an expectation that companies will also keep their information safe. B2B marketers need to find a way to strike the right balance between personalization and customer privacy. All marketing efforts impact ROI.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. The Average Time Spent by the audiences on the website. Higher Page Views per Visit & Lower Bounce Rates .

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 9, 2019

Tailor-made & hyper-personalized campaigns based on the intent signals obtained from the prospects through omnichannel marketing for optimizing users’ experience (UX). ABM analytics although vastly different, is still an integral part of website analytics & can be aligned with the revenue goals of organizations.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

SalesIntel

JUNE 30, 2021

SaleIntel also provides technographic , firmographic, and buyer intent data that may be used to filter organizations based on the technologies they employ, their size, location, and their buying intent signals, among other things. They could spend hours looking for someone’s contact information.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Heinz Marketing

OCTOBER 22, 2018

We were finding ourselves in this weird conundrum where we needed more independence for the campaign team, and we wanted to free up our marking ops to do more sophisticated stuff around data strategy and cleanup, and around using intent information, and a variety of other things. Matt: Awesome. Tracy: Yeah.

Sales Management 66

Sales Management Top of Funnel Marketing Automation Services InsideView 66