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13 Benefits of Email Marketing: Why (and How) to Grow Your List

Optinmonster

Nurture Leads to Reduce Churn Rate. In doing so, you’ll increase pageviews and user sessions, which are all positive signals to search engines like Google. When you compare these minimal costs to running ads on platforms like Google or Facebook, it’s not hard to see how much you can save. Automate Everything.

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5 Ways to Use GA4 to Generate More Revenue For Your Business

Convert

In October 2020, Google introduced Google Analytics 4 (GA4), its largest update to Google Analytics since the popular tool was unveiled in 2005. Google designed GA4 to be future-proof to ensure that it will work even when there are no cookies or any identifying data. Key Upgrades in GA4.

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10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

For Optimove, the key ingredient to an effective CDP is the strong grasp of the data science underpinning its analytics and insights. They report being highly satisfied with the platform’s ease of use, analytics quality, and customer support. Clients also praise Optimove’s ability to reduce churn rate.

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The Ultimate Guide to Price Optimization

Hubspot

Quantitative data includes information on demographics, psychographics, inventory, supply and demand, historical market specifics, sales metrics, churn rate, product features, and price sensitivity. It offers three pricing tiers ($59, $129, and $229) and integrates with Shopify and Magneto — as well as through an API.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here. See SaaS.).

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 3) Application Programming Interface (API). APIs facilitate the data needed to provide solutions to customer problems.