Analysis Business to Business Focus Group Personalization 
B2B Marketing Traction
MAY 11, 2012
I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups?
Binary Demand
JULY 21, 2023
By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads. It also helps optimize marketing campaigns, personalize messages, and deliver the right content to the right audience.
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Binary Demand
JUNE 12, 2023
Success requires personalized, targeted messages that highlight your brand’s strengths. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions.
Binary Demand
JUNE 12, 2023
Success requires personalized, targeted messages that highlight your brand’s strengths. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions.
Tony Zambito
OCTOBER 26, 2015
Traditional survey methods and conventional win/loss analysis are proving to be dead end approaches. This discernment is needed for it is unfortunate that conventional buyer profiling and win/loss analysis is being repackaged, if you will, as buyer personas by agencies and individual consultants.
Eric Mower + Associates
NOVEMBER 20, 2018
Recently, the ANA (Association of National Advertisers) asked for my thoughts about Customer Obsession for an article on business-to-business marketing. Which, in turn, generated some of the best and most effective and business-changing work I’ve ever done. Right out of the gate, though, I challenged the idea.
Marketing Graham
DECEMBER 30, 2020
Let’s get the acronyms out of the way; B2B stand for Business-to-Business, and B2C means Business-to-Consumer. Building and writing a marketing plan or strategy can take months if you are the only person in the marketing department, especially if you follow the guidelines of the Chartered Institute of Marketing.
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