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6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

Social media marketing: Using social media platforms like Facebook, Twitter or Instagram to engage with potential customers, share your content and build your audience. Webinars and events: Hosting online or in-person events that provide educational content and allow potential customers to interact with your brand.

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B2B Employee Advocacy Best Practices

Oktopost

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. An HR manager and a web developer have different interests and will want to share different content. Some of them feel that social media is the domain of their kids using TikTok and Twitter.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Software as a service products often involve complex technologies and solutions. These resources assist users in comprehending the software’s value, mastering effective usage, and understanding how it caters to their particular requirements. Updated November 2023.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

As the SaaS space gets increasingly competitive, software is becoming less differentiated by features alone and consumers are placing higher importance on branding, positioning and content when deciding which software to choose. What’s more, SaaS companies do not sell their software for a one-time purchase fee.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business. HubSpot CRM.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. Examples: Amazon, Apple, Nike. CMS: Content Management System.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Content management system A CMS is an application that makes creating, editing, and managing a website easier for those who aren’t necessarily technical wizards.