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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

Webbiquity

Even in many large companies today, direct mail processes are predominantly manual: there are teams and teams of people who manage the pieces of mail that go out, whether for operational purposes like billing and compliance, or marketing use cases such as an offer on a new credit card. Our blog and content marketing is number two.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Word of Mouth Marketing.

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13 Email Examples That Totally Nailed Personalization

Hubspot

4) Amazon. A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. But before opting to DIY our own orange masks, my colleague, Lindsay Kolowich , set out on an Amazon search to find us the real deal. 5) LinkedIn. 7) Twitter. Did you catch that?

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Introducing the Definitive Guide to Social Media Marketing

Adobe Experience Cloud Blog

Facebook, LinkedIn, and Twitter). Luckily, we’ve done the research for you and compiled all the information you need in our new Definitive Guide to Social Media Marketing. It allows you to actively engage with your buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information.

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What Is a Transactional Email? (With 10 Stunning Examples)

Optinmonster

Amazon is awesome at this: The main point of the message was to send an order confirmation. That’s some great word-of-mouth marketing in action. And if you need further assistance, you can always reach out to their support team. This is a super debatable transactional email example by LinkedIn.

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Putting the R back in CRM

GreenRope

Brown uses the examples of Amazon and Patagonia. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.”

CRM 40
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Putting the R back in CRM

GreenRope

Brown uses the examples of Amazon and Patagonia. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.”

CRM 40