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Customer Spotlight: TripActions Leads the Travel Management Market with Attribution Models and Funnel Metrics from Full Circle Insights

Full Circle Insights

The TripActions marketing team switched to Full Circle Insights to get the funnel metrics and attribution models it needs to engage in analytical marketing rather than relying on intuition or anecdotes. After deploying Full Circle, TripActions saw a significant improvement in conversion rates and speed-to-lead metrics.

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Full Circle Insights Introduces Microsoft Advertising (Bing) and Google Ad Support for Digital Source Tracker

Full Circle Insights

The latest Digital Source Tracker release allows B2B marketers to compare Microsoft Advertising (Bing Ads) and Google Ads costs, complementing current Full Circle funnel metrics and attribution reporting. About Full Circle Insights. SAN MATEO, Calif., Media Contact: Jacquelyn Brazzale. jbrazzale@nextpr.com.

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What is Full Funnel Attribution?

Full Circle Insights

Full Funnel Attribution Methodologies First-Touch Attribution: Attributes the entire value of a conversion to the first touchpoint the customer interacts with. Last-Touch Attribution: Allocates the entire value of a conversion to the last touchpoint before the conversion. The post What is Full Funnel Attribution?

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Navigating Salesforce Campaign Attribution

Full Circle Insights

Full Circle Insights is at the forefront of a paradigm shift in Salesforce campaign attribution models, empowering clients to run three models at once and even create unlimited custom models. This alignment fosters a shared understanding of the customer journey, facilitating better decision-making and resource allocation.

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Navigating Salesforce Campaign Attribution: Part Two

Full Circle Insights

This metric allows marketers to gauge the direct impact of their efforts and allocate resources effectively. With Full Circle Insights integrated with Salesforce, you can connect the dots between your go-to-market efforts to properly give credit where it’s due. Let’s break this one down: What is working?

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Campaign Attribution: Best Practices for Marketing Success

Full Circle Insights

Campaign attribution helps marketers understand which strategies are most effective and allocate resources accordingly. Here are five campaign attribution best practices to ensure marketing efforts are successful.

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Seven Steps to Align Sales and Marketing Teams Around an ABM Strategy

Full Circle Insights

B2B marketing operations are allocating a greater share of their budget to ABM because targeting accounts is more efficient than targeting people, but also because ABM provides an opportunity to align the sales and marketing teams more closely. . Account-based marketing (ABM) has quickly become the predominant strategy for B2B marketers.