5 Intent Data Stats That Can Shape Your B2B Sales Strategy
PureB2B
APRIL 6, 2022
With intent data, instead of guessing what type of content will resonate with the prospective buyer, sales can create an educated conversation based around information the buyer is actively looking for. Intent data is used by over 40% of B2B sales leaders to enrich their CRM. For some businesses, that’s almost manageable.
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