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5 Intent Data Stats That Can Shape Your B2B Sales Strategy

PureB2B

With intent data, instead of guessing what type of content will resonate with the prospective buyer, sales can create an educated conversation based around information the buyer is actively looking for. Intent data is used by over 40% of B2B sales leaders to enrich their CRM. For some businesses, that’s almost manageable.

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How to Engage with Marketing Technology Buyers – Research Deep Dive

Inbox Insight

Combining survey data and marketing technology readership stats, we can deep dive into the mind of your buyers and teach you how to reach, engage and convert Marketing technology buyers. Almost half (47%) are allocating up to 50% of total budget, and 15% are allocating up to 75% of total budget. Reading time: 10 minutes.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . MQLs require more education and follow-up to be converted to an SQL. . 10: Return on Investment (ROI). . Short answer: You can’t. . .

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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Listen Now.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. You’ve heard the saying, “time is money”. More leads in, more revenue out. But, don’t just take our word for it.

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Video Marketing and Sales Stats That Matter to Businesses

Vidyard

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Contents 1. Video for Sales Statistics 1.1

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Should You Leverage a Sales & Marketing Platform?

Sharpspring

A sales and marketing platform may include a Customer Relationship Management (CRM) system , email automation , interactive forms , social media scheduling , analytics , community management and content management system (CMS) capabilities to publish blogs , landing pages and other digital content. CRM Benefits Your Business In Five Ways.