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AIDA: Getting Users from Awareness to Action

Anyword

AIDA is the last–but certainly not the least–powerful formula in our series on copywriting formulas. We covered PAS , the 4 Us , the 4 Cs , and now we’ll delve into AIDA. This AIDA is not an opera, but it may get people singing the praises of your copywriting! AIDA in Action. Click here to discover Anyword.

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

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How to create a sales funnel for your online business

ConvertKit

Unfortunately, a lot of marketing advice fails when it comes to driving consistent leads to your inbox: Endlessly produce content and put it out there, just hoping that people see your value and buy from you. And in this article, we’re sharing how you can create one for your online business. What is a sales funnel?

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8 Essential Tips For Optimizing Your B2B Website

Lead Forensics

While you’re looking into website optimization, why not read more about how website optimization feeds into a multi-channel marketing strategy? This helps them along the marketing funnel through AIDA (Awareness, Interest, Desire, Action). Read more here! Especially when full-screening a video!)

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Rant: The Problem with Formatting Sales Pages.

Writing on the Web

In today’s info-crammed world, that means you’ve got to grab busy peoples’ attention , and get them to click, and get them so excited that they take the time to type in their email address in exchange for your offer. The fun is just beginning. as we say down here in my home town of Ajijic, Mexico.).

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Top 5 YouTube Ad Best Practices that Boost Ad Performance

Single Grain

YouTube advertising can be a powerful tool for your business, but simply having an ad isn’t enough to drive results. Incorporating a sense of motivation and urgency within your CTA can significantly boost its effectiveness. Work With Us Repurposed from our Marketing School podcast.

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7 Steps to Get More SaaS Customers with Cold Email

Single Grain

Another is that, just like any other business, SaaS companies need to market their products to find new leads and customers. SaaS companies face many of the same problems that other industries do when it comes to email marketing. This opens up marketing opportunities that most other industries won’t have.